Fixes junk leads
Qualified-Only Filter
Every homeowner is screened before they reach your calendar: inside your service area, a real replacement or install project, and a working phone number.
FOR TORONTO HVAC OWNERS
Full calendars for Toronto's best HVAC companies. You pay for results, not promises.
We find homeowners who need a new furnace, AC or heat pump, screen them, and book them as in-home estimates on your calendar. You pay a fee only for the estimates that actually take place.
- One HVAC company per territory
- Never shared leads
- Hear every call
Your weekINSTALL ESTIMATES
Example week, for illustration
Sound familiar?
More leads was never the problem.
Most Toronto HVAC owners we talk to aren't short on people calling. They're short on the right people, booked, at the door.
Lead sites sell the same homeowner to four other companies.
By the time we call back, they've already booked someone else.
They book the estimate, then nobody's home.
We pay for marketing and can't tell what's working.
Shoulder season hits and the crews sit around.
So we don't sell leads. We sell estimates that show up.
A different thing to buy
Leads vs. retainers vs. shown estimates
Lead sites charge you for a phone number. Agencies charge you for their time. We only charge per estimate when a screened homeowner is standing in front of your estimator.
| Lead marketplaces | Marketing agency | Full-Calendar Install Program | |
|---|---|---|---|
| What you pay for | A contact, whether or not it goes anywhere | Hours, clicks and reports | A fee per estimate that actually happens, plus a monthly systems fee |
| Who else gets it | Often sold to several contractors | Depends on the agency | Nobody. One HVAC company per territory |
| Who follows up | Your office, racing the competition | Your office | We text back right away and book it for you |
| No-shows | Your problem | Your problem | Our problem. You don't pay for them |
| Proof | A name and a number | A monthly report | A recording of every call and a live dashboard |
What's inside
The Full-Calendar Install Program
Done for you, start to finish. We run the ads, reply to every homeowner, screen them and book them. You show up and quote.
Fixes slow call-backs
60-Second Response System
Missed calls and web requests get an instant text back, day or night, and homeowners can book any time. The first company to reply usually wins the job.
Fixes no-shows
Show-Up Sequence
Confirmations and reminders before every estimate, and a five-touch follow-up for homeowners who go quiet.
Fixes overbooking
Capacity Dial
You tell us how many estimates your crew can take each week. We turn volume up or down to match, so you never get more than you can handle.
Fixes "is this working?"
Live ROI Dashboard
Cost per shown estimate, where each homeowner came from, and a recording of every call, open to you any time.
Fixes rebate confusion
Rebate Pre-Check
A plain-English explainer that sends homeowners to the official Ontario Home Renovation Savings Program, so they arrive informed. We never promise rebate amounts.
Fixes slow seasons
Shoulder-Season Campaigns
Tune-up and maintenance-plan offers that keep crews busy in spring and fall, and turn into replacement estimates later.
How it works
From first call to booked estimates
You don't build anything, write any ads or chase anyone. Your part is answering the phone and showing up.
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Free
Missed-Call Audit
We contact your company the way a homeowner would, after hours and during the day, and send you a one-page report with three fixes.
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20 minutes
Review call
We walk through your report, your average install and close rate, how many estimates your crew can take, and whether your territory is open.
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Target: 7 days
We set it all up
Tracking numbers, a landing page for your area, ads, instant text-back, booking and reminders. You approve it; we build it.
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Target: 14 days
Estimates on your calendar
Screened homeowners, booked and reminded. Each week you get a report of every lead, every call and every estimate.
Timelines are our targets from the day your accounts and phone numbers are connected.
How you pay
Two fees. No paying for leads.
Pricing is set per company on the review call, from your own numbers, so each estimate is worth well more than it costs you.
The main one
A fee per shown, qualified estimate
You pay when a screened homeowner was at the appointment and your estimator saw the job. No-shows and cancellations cost you nothing.
Monthly
A systems fee
Covers the ads management, text-back and booking system, reminders, call tracking and your dashboard. Month to month, no long contract.
Your ad account
Ad spend, paid directly by you
Ads run on accounts you own, so you see every dollar and keep the account. You set the budget with us.
What counts as a qualified estimate
- Came from a phone number, form or ad we run for you
- A new customer, not already in your records
- Property inside your agreed service area
- A real request for work you do: replacement, install, heat pump, repair or service
- First request from that household in 60 days
- Your estimator met the homeowner and saw the job
Think one doesn't count? Every estimate is backed by a recording or form, and you get five business days to dispute it.
Founding-client pricing
We're taking on our first five Toronto HVAC companies now, during heating season. Founding clients get:
- Founding-client rates, which go up after the first five
- Free setup
- Every bonus below included
Our promises
We take on the risk
If we're asking you to pay for results, we should stand behind them.
Pay only for shows
You're never charged a per-estimate fee for a homeowner who didn't show up, cancelled, or didn't qualify.
30-day money-back
Not happy in your first 30 days? Cancel and we refund your systems fee. No questions.
We work until we deliver
If we miss the number of shown estimates we agree on for your first 30 days, we keep working for free until we hit it. You just need to answer the calls and keep your Capacity Dial up to date.
What we won't promise
We can't promise you'll close the job. That's your sales, and we don't charge on it. Ad spend is paid to Google or Meta as it runs, so it can't be refunded.
Included for founding clients
Bonuses that pay for themselves
- 1Database Reactivation BlitzWe reach out to your past customers with aging systems and turn them into replacement estimates.
- 2Review EngineAutomatic review requests after every job, so your Google rating keeps climbing.
- 3Maintenance-Plan FunnelTurns one-off customers into recurring maintenance revenue.
- 4Rebate Landing PageA homeowner page for your company that explains heat-pump rebates and links to the official program.
- 5Free setupFor our first five clients only.
Is this for you?
We're picky, because we only get paid when it works
A good fit
- Owner-led residential HVAC company in Toronto
- Roughly 3 to 15 trucks
- Furnace, AC and heat-pump replacement, plus service
- Your crew has room for more install estimates each week
Not a fit
- New-construction subcontracting only
- Commercial-only work
- One-person shops with no room for more jobs
- National brands and roll-ups
Exclusive territories
One HVAC company per territory
We won't send your neighbourhood's homeowners to a competitor, so each area goes to one company. Territories are set by postal code. Once yours is taken, it's taken.
- Etobicoke OPEN
- North York OPEN
- Scarborough OPEN
- East York OPEN
- Downtown Toronto OPEN
Questions
Straight answers
Do you sell the same lead to other companies?
Never. Every homeowner we book for you is yours alone, and we only work with one HVAC company in each territory.
What is a "shown, qualified estimate"?
A new homeowner in your service area, who came through our marketing and asked for work you do, booked an estimate, and was there when your estimator arrived. That's the only thing you pay a per-estimate fee for.
What if a homeowner turns out to be junk?
You can listen to every call and read every form. If an estimate breaks the rules we agreed on, dispute it within five business days and it comes off your next invoice.
Who answers the phone?
Calls ring through to your office during your business hours, with a short announcement so your staff knows the call came from us. We handle everything else: instant text-back on missed calls, follow-up on web requests, booking and reminders.
Who pays for the ads?
You do, directly to Google or Meta, on accounts you own. That way you see every dollar and keep the accounts if you ever leave. We agree on the budget together.
Am I locked into a contract?
No. It's month to month, and your first 30 days are covered by our money-back guarantee on the systems fee.
What about heat-pump rebates?
We explain the Ontario Home Renovation Savings Program in plain language and link homeowners to the official program. We never promise rebate amounts; eligibility is up to the program.
How much does it cost?
It depends on your average install value, your close rate and your territory, so we set it on the review call. The per-estimate fee is sized so each shown estimate is worth several times what you pay for it.
Free, no obligation
Get your free Missed-Call Audit
How many homeowners call after hours and never hear back? We'll find out. We test your company the way a homeowner would and send you a one-page report you can use whether or not you ever work with us.
- Does anyone answer after hours, and what does the homeowner hear?
- How fast you answer during the day
- How long your web form takes to get a reply
- Whether missed callers get a text back
- Your Google Business Profile and reviews
- Three fixes you can make this week